STARK Group strengthens its market position in Sweden

STARK Group has, through its Swedish subsidiary, Beijer Bygmaterial AB, signed an agreement to acquire the builders’ merchant 100% Proffs Trä & Byggvaror. The bolt-on acquisition will further strengthen Beijer’s presence and position in the Stockholm area with additional two branches, an addendum to the existing 16 branches and two distribution centres. With the acquisition, STARK Group continues to consolidate and expand its footprint in one of Beijer’s most prosperous regions. The two branches are located in Brandhagen and Rotebro. 

100% Proffs, founded in 2003, has become a strong brand among the professional craftsmen in the Stockholm area. In recent years, the company has been run successfully and has had a strong development with dedicated employees, new customers and projects.  

“I am very pleased to welcome 50 new employees to the Beijer family. Similar to Beijer, 100% Proffs has a strong focus on the professional craftsmen, and our new colleagues have succeeded very well with their strategy. We are really impressed with the position that 100% Proffs has created in the market, and we look forward to developing the business further with 100% Proffs on board,” says Geir Thomas Fossum, CEO of Beijer Byggmaterial.   

Through the acquisition, Beijer will be able to provide an even stronger customer offering. The two branches fit perfectly into STARK Group’s strategy, focused primarily on serving small and medium-sized professional customers in the construction and renovation industry.  

“The choice of Beijer as the new owner has been relatively simple, a modern run company with great competitive advantages, always at the forefront when it comes to building materials and service. Beijer’s intention is to continue to run 100% Proffs as before, with greater capacity and an increased focus on sustainability, digitalisation and logistics that meet market expectations,” says Fredrik Sölve, CEO of 100% Proffs. 

The acquisition of 100% Proffs is expected to be completed in April 2022. The parties have chosen not to disclose the terms and price of the transaction. 


About STARK Group 

STARK Group is a leading business-to-business distributor of heavy building materials for the construction industry in the Nordics and Germany, with a strategic focus on serving professional builders. 
STARK Group has a revenue of approx. EUR 5 billion and serves c. 10,000 suppliers and 260,000 customers from its 485 locations. Headquartered in Denmark, STARK Group has approx. 11,700 employees in Germany, Denmark, Sweden, Finland, and Norway. The Group has doubled in size over the last couple of years through acquisitions and organic growth, and today, it holds a leading national or regional position in all markets. 


Kaspar Bach Habersaat