Every day, professional builders work hard to build other people’s future, so every day we work hard to build theirs.
Today STARK Group has launched a new visual identity and corporate website after a period of growth and development throughout the entire group across six countries in Northern Europe. The new visual identity will more accurately and consistent show STARK Group as one united international company of many local builders’ merchants.
With the new visual identity, STARK Group wants to depict that the company is gathered as one group, working as a unity towards their overall purpose: Building our future by helping others build theirs. A key component towards fulfilling their purpose involves having the right people executing the right strategy. This component is built on a strong foundation of decency, passion and pride.
“We have been very excited to present our new visual identity, brand platform and corporate website and we hope that it will be well received by our customers and partners. We have refreshed our visual identity throughout the entire group as we want anyone who meets us to get a clear impression of who we are and what we stand for – and that they recognise us the next time they meet us, no matter if it is in the northern part of Norway, in southern Germany or anywhere in between ” says Lene Groth, CHRO of STARK Group.
All the core elements that comprise STARK Group’s visual identity – colours, fonts, images, and the applications in which they reside have evolved. The logo, the petroglyph, is now a shared element across all business units providing consistency and gathering the group. STARK Group has built its new identity elements to provide a consistent brand experience across the six markets in Northern Europe.
Over the last couple of years, STARK Group has doubled in size through organic growth and acquisitions, making STARK Group a leading distributor of building materials in Northern Europe. Our subsidiaries include STARK in Germany, STARK in Denmark, STARK in Greenland, STARK in Finland, Beijer Byggmaterial in Sweden and Neumann Bygg in Norway.