STARK Group enters partnership with Astralis

STARK Group enters a campaign partnership with esports organisation Astralis. STARK Group’s Danish business unit and Astralis are joining forces on a campaign designed to unite Danish tradespeople across all disciplines and cultivate digital and in-person communities.

Through the world of esports, STARK aims to reach, in particular, the younger tradespeople and use gaming as a way to establish genuine connections and gain insights into their interests and aspirations. The partnership aspires to shed light on the intricacies and value of the tradespeople’s trade, drawing parallels between esports professionals and skilled tradespeople.

With a vision to show that gaming has the power to forge communities, STARK and Astralis are unveiling an innovative gaming truck that will traverse every region of Denmark. The roving gaming hub invites tradespeople and the wider public to delve into various gaming activities, all powered by state-of-the-art equipment. A standout attraction is STARK's exclusive Counter-Strike map.

Following the completion of the tour, Astralis and STARK will introduce Denmark's most ambitious Counter-Strike tournament tailored for tradespeople.

STARK Group has various sponsorships and partnerships, including the Danish men’s national football team, the Swedish men's national ice hockey team, the Finnish Olympic team, and the ice hockey team Iserlohn Roosters in Germany.

About STARK Group

About STARK Group

STARK Group is a leading business-to-business merchant and distributor of heavy building materials for the construction industry in Europe, with a strategic focus on serving professional builders from its more than 1,150 branches. STARK Group has pro forma net sales of approx. EUR 9 billion, operates in the UK, Germany, Austria, Denmark, Sweden, Finland, and Norway and employs more than 20,000 people. STARK Group holds leading national or regional position in all markets.

STARK Group is committed to reach net zero emissions by 2050 across the entire business, is a signatory to the UN Global Compact, and works within fully 2030 validated science-based targets to keep global warming below 1.5°C.

Kaspar Bach Habersaat